Knowledge Base for Records Management

Vu ja de (Pronounced “voo-zha-day”) is a word coined by Robert Sutton in his book “Weird Ideas that work”.  The term is the opposite of déjà vu and means see things in a different way.  Every organization develops a memory or structure of how thing work and how things are done in that organization.  That memory can be a structural safeguard for quality control or production but can also stifle the creativity of the organization and lead to complacency of what is important to that organization.  Locking paper in a file cabinet with all its inherent knowledge and information is just such an activity that stifles creativity.

The power of search deployed both internally and throughout the internet provides new and exciting ways to look at an organization’s mission.   Think of the power of search collecting all sorts of information internally and externally to see the world wide view of the products or services offered.  Let me give you an example of how this can be used.

Vu ja de enables a global “think tank” of information to be presented to management keeping the organization current and relevant in today’s economy.  Just testing new products and theories by employing Vu ja de thinking can vet a concept and explore the value that could be derived by going further.  Drilling down with a search engine to see if that idea has been tried before sheds light on that new concept that would not have been possible in the past.

Go look in your file cabinets and see what is locked inside.  After being the business of document management for many years we see other company’s documents in a totally different light than the customer.  One firm had paid for years of clipping services that looked for specific key headlines in articles around the country.  That company is sitting on the largest repository of information surrounding that subject.  They never considered that publishing those documents on the web would generate tremendous intellectual capital that could be used to increase membership in its organization.  They only wanted to convert it for internal research and consumption.  We have brought that idea to the management to engage Vu ja de look at the internal assets of that organization.

Let our group of forward thinkers bring this new light to your organization to unlock your potential.  It is often important to allow a third party to break the stigma of déjà vu that creeps into each of our organizations slowing the creativity process.   Jack Welch latest buzz statement is ”innovate or die”.  Engage to create that innovation in your firm.